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The ISRM postgraduate

 

 

The ‘Strategic Relationship Management’ postgraduate training programme is spread out over 6 training days during a 3-4 month period and teaches participants how to professionalise the relationship management of an organisation. The aim is to enable the participants to make it possible for the network of an organisation to both structurally and measurably contribute to achieving the organisation’s targets. The basis of this is the structuring of the entire relationship management; one policy from strategy to implementation.

6 training days during a 3-4 month period

The training begins with refining the vision of the participants concerning the importance of having a network and establishing an effective relationship management strategy that is aligned with the strategy of the organisation. The participants of the postgraduate training programme also learn how the ‘Return on Relations’ is calculated, how best to identify the external and internal stakeholders, how to deal with the complexity of the management of relations and about setting up the internal responsibility and implementation for relationship management. The training programme also focuses on the transition of organisations to a network organisation and is completed with the development of network competencies and the organisation of measurable, effective network meetings.

Structuring of the entire relationship management

Martin van Pernis
Former CEO Siemens Netherlands

The Institute of Strategic Relationship Management is the number one expert in relationship management.

Tom Verbelen
Director Antwerp Municipality

Strategic relationship management begins academically and ends operationally; the unique and complete vision of the Institute of Strategic Relationship Management has inspired me to make the relationship management within our organisation even more professional.

Tanja Dik
former CEO Stage Entertainment

Strategic relationship management delivers maximum added long-term value and efficiency from networks and relationships.

Annemarije Chamuleau
Sponsor-/fondsenwerver & relatiemanager Theater Zuidplein

The postgraduate programme 'Strategic Relationship Management' was inspiring and informative. It gave me an integral vision on how build and enforce a measurable and meaningful network. I have used it to professionalise the relationship management of our theatre in order to make our network contribute to our strategic goals.

 

Vanessa Dobbe
Corporate Communication Advisor Rabobank The Hague

I highly recommend the postgraduate programme 'Strategic Relationship Management'; the translation of a corporate strategy into a relationship management strategy. This and more you will learn during this inspiring programme. Strategic Relationship Management gave me a lot of energy. 

 
 
Our vision

Many organisations are currently undergoing the transition to a more flexible network organisation aimed at improving collaboration, both internally and externally. A solid and profitable network is one of the key prerequisites for (business) success, the development of professional relationship management however is new and complex. 

How do you create a network that fully supports the organisation’s targets? How do you build bridges between the different internal and external stakeholders? How can you make your relations profitable? And, predominantly, how can you orchestrate these networks?

The holistic and comprehensive approach of ISRM ensures that a network makes a tangible contribution to achieving the targets. It is based on structuring the entire relationship management; one policy from strategy to implementation.


 

The SRM-faculty:

 
 
Who should participate?

Participants in the Strategic Relationship Management programme deal with complex relationship management issues on a strategic and operational level. They come from different fields, such as government institutions, non-profit organisations and commercial environments:

  • Marketing and communication managers, account managers, event managers, sales-support staff, investor relations staff, PA’s (business and industry)
  • Cabinet staff, policy assistants, communication staff (government)
  • Fundraisers, business developers, communication staff (cultural sector)